Luxury Watch Maker Produces Video Response to Gillette

Despite funds being a little tight atm...I did just that. I have two watches now, one on route through delivery and another that I've put up on ebay...I'm replacing my Apple watch with an Egard. We need to empower people and companies that do the right thing. At the same time, even though I'm really not that much into boycott's, I feel sometimes they are justified against companies that do the wrong thing, not to put pressure on them but rather to avoid funding them and empowering them to do evil. Hence, my boycott of all P&G products from here on out.

I have no clue, but from a critical point of view, is this ad meant to do just this? To entice customers? I mean its a good tactic ngl, but couldn't it?
The ad's good, but the ad should not be about what their selling but the CEO's viewpoint, thus buying a watch in agreement is unecessary?

If anything, giving money to charities that deal with the problems that men face would be the better way to 'thank'?

Just gonna throw this bit of information out there...

I was doing some research for an assignment at uni. I came across one of the stats mentioned in this video, the one about men not having visitation rights. I found that, here in the UK, half of fathers loose all conatct with their children, I think it was like, 3 years after a divorce. Looking into this stat a little deeper, I found a study conducted by the government, showing coincidently, that half of mothers admitted that they denied fathers their visitation rights to their children. There is little or no repercussion for this in this country. I didn't think about it much at the time but this video kind of made me think about something that i have never considered before. Despite a large proportion of men being denied their visitation rights to their children they still carry on working, in some cases, to poverty to fund those children that they are not allowed to see.

That's just heart breaking.

I hope his company doesn't suffer because of this,

My best mate split with his ex last year and his mum is denying him the right to see his kids. They went to court over it, the judge said legally she can't do that and gave him legal permission to see his children... but the judge said it was not his place to lay out visitation arrangements and that it's something they would have to arrange between themselves. So they're back to square one, my mate's still not seeing his kids and there's f*** all anyone will do about it. The current judicial system surrounding this kind of issue is f***ed.

I was afraid of this too. They are going up against a very powerful, highly insititionalised and toxic minority of people who are very vindictive. If you say something that they don't agree with they will do their utomost to destroy you. Thankfully Thom, it seems like this company has not suffered but the opposite. This is the message on their website:



They're sold out on nearly all their watches and bracelets now. They are back-ordered on all their products. The ladies watch that I bought yesterday is no longer available. Neither are most of the ladies watches that they had on their website when I bought mine. So it isn't just men that are buying.

I'm willing to bet that Gillette is now suffering the consequences of its toxic actions. The majoirty of people don't agree with feminism and its very toxic perspective of life. A very sexist, hypocritical perspective that drives people to hate and anger and division. Gillette's found that out the hard way. There's a huge market out there for companies that stand up for men and to feminism. The good majority of companies just don't see it. This company, Egard, did and it turned out wonderful for them and I am very happy about this. I'm going to flaunt their watch when I recieve it. Its ya gonna make me smile everytime I check the time.

Their moto is "Égard produces exceptional timepieces that do more than simply tell time — they capture moments" and ya it seems they live up to that moto. I wish them all the best.

If he breaks family law, like by not paying child support, he will be arrested and forced to do so. If she breaks family law, by for example not allowing the father to see his children as per the judges orders, nothing happens to her. The judicial system just tells the man sorry we can't help you. The judicial system is in this country very wrong. No, its very sexist. I know a couple guys who are suffering this same problem with their ex's. Its a sad situation that needs to change.

I don't really see how this advert contradicts the Gillette one.

You don't see that the Gillette advert claims that men in general are shitbags and that (specifically) only some aren't, while this one demonstrates that most aren't, then? If men in general are as bad as Gillette paints them how do they fulfil the roles that this advert demonstrates they undertake?

Can you really imagine me wasting my afternoon off having this discussion with you when I've already read everything you could possibly have to say on this topic in the other thread? Sorry pal but I'm not that ****ing bored.

That dealt with that question and destroyed my argument utterly.

I think the Gillette ad was in very poor taste. The vast majority of men on this planet are not violent, nor are they aggressive, nor are they sex offenders (and indeed some women are all three). The ad stereotypes men in their entirety, and creates an extremely poor image of them based on the actions of a few. If we want to discourage these behaviours, we can discourage them directly rather than associating them with a particular gender.

Imagine if it had been an ad that encourages black people to be "the best they can get", by discouraging each other from stealing.

I just think that Gillette and the watchmakers have run brilliant marketing campaigns they got the public talking about there products. Never company care about men being demonized or not they just use there marking campaigns to sell to their main customers men.

That’s also true. All publicity is good publicity, as they say.