Oh wow, that's brilliant!
For lamp B, the potential difference across it does not change, as the power source does not. Its resistance is obviously constant, and therefore it has the same wattage as it did previously.
The potential difference across lamp A does not change either, as any electrons travelling down that side of the parallel circuit still have a set amount of voltage to 'loose'. As the resistance has decreased the current must increase, resulting in a greater wattage for lamp B.
I guess my mistake was assuming there was a fixed amount of 'brightness' to share between the lamps.
Thankyou very very much, you really opened my eyes to that one, thankyou!