AQA A Level Business Paper 2 (19th June)

I got 11.23% aswell. Think that is right as you divide the 6000 figure over the total of 54000 + 6000

10.8%

Hi guys, paper was a bit weird but overall went decent in my opinion. My question here is about the 20 marker. It was to what extent should the big four supermarkets use the discounted model?I said one reason why they should and then two other points. Now, I know that in some questions it's purely asking one or two reasons for and one against. However, what I did was one reason why they should and two other ways they can use. Such as financial and non financial methods to motivate employees to give better customer service as stated on figure 5 where 18% of survey responses said helpful staff. So by introducing this it would benefit them more etc... And another point. Is this valid or not? Thank you.

I thought the paper was quite nice,


I got 10.8%
The 9 marker on the discounter HR efficiency seemed a bit limited, the figure given didn't have much to expand on in my opinion?
The 20 marker on whether they should use discounter strategies seemed so nice for the long marker!!

The 9 marker on product portfolio, did anyone else just write about how it was Boston Matrix, so to get rid of the mint cola cos it was a 'dog' and to find extension strategies for the other cola's cos they're cash cows but likely to decline soon??

This varies a lot from what I put??
I put about future possibilities so they should as even the worst case confidence level showed a growth for discount markets,
i said that only 13% of people said they cared for non-food products, so they should use the discount strategy and reduce their range of non-food items to 20%
Then I argued they shouldn't because they may have a set image and it may ruin reputation nd devalue the brand - e.g. waitrose so they no longer appeal to their target market...

I can't see why you'd say about other motivation techniques if the question wasn't aimed at motivation? I'd say what youve said would've work better in evaluation as a suggestion for alternatives?So i think you'd get A03 marks, rather than A01 - but still marks!

I could be completely wrong tho and misinterpreted the question?

I thought the market share question was the discount retailers market sales divided by market value.. so using figure 1 and 2, and divide 17 by 57 which was 29%??????

I thought the market share question was the discount retailers market sales divided by market value.. so using figure 1 and 2, and divide 17 by 57 which was 29%??????

I thought the paper was quite nice,


I got 10.8%
The 9 marker on the discounter HR efficiency seemed a bit limited, the figure given didn't have much to expand on in my opinion?
The 20 marker on whether they should use discounter strategies seemed so nice for the long marker!!

The 9 marker on product portfolio, did anyone else just write about how it was Boston Matrix, so to get rid of the mint cola cos it was a 'dog' and to find extension strategies for the other cola's cos they're cash cows but likely to decline soon??

what did everyone get for the first question of the market share?

I said use profit generated from cash cows (cola) to aid the question mark products growth (water and OJ) and other point was to remove the dog with the potential of and extension strategy before its removal

Yea but In the question it said to use figure 6 so we must be right

Does anyone know the marks for each question

I thought the market share question was the discount retailers market sales divided by market value.. so using figure 1 and 2, and divide 17 by 57 which was 29%??????