I prefer Costa over Starbucks, it tastes better, and is cheaper, Costa pay tax, Starbucks don't, Costa supports the troops, Starbucks don't, Costa uses fair trade, Starbucks don't. I went to Starbucks once and it was a case of here's your drink now get out! I was disgusted in Costa I get treated with respect as a customer and they try they're best to talk to everyone even on a busy day. About a month ago our troops from our local army base were returning from afgan and once the parade was over most of the troops flooded into Costa because costs offered a troop discount for them, Starbucks didn't do any such thing.