Personally? If I can get the film/tv/music easily enough for what I want it for, I'll buy it. But if it has some dumb DRM (looking at you iTunes, blacking out the screen when I try to watch things on my tv from my laptop) I will absolutely pirate it. Sometimes I just cannot find copies of what I want so I have to find it illegally. I am 100000% less likely to pirate something if I can get it on a streaming service.
I want to support you, but you gotta make it easy for me to do it.