Marketing Theory Help!

Hello! I'm looking for a relevant social media marketing theory and would really appreciate any help/ direction...

Basically I'm writing a dissertation proposal:
'Content will cost you: Striking a balance between paid-for and organic social media marketing within online brand communities'

...and i need to include a core theory. Only I can't seem to find a relevant one. I'm seeking a marketing theory which centers on 'audience reach'.

I'm measuring the value of organic vs paid for social media marketing strategies and my questions are around measuring, brand value and social media platform restriction.

Thanks in advance!

Reply 1

DrSocSciences

You could go the route of pure marketing theory, (Drucker), or go the route of social media theory (Bitgood; or Simon).

First of all, though, you have to define what you mean by value.

Quick Reply

Related discussions

Scope of Digital marketing in UK
Am I able to apply for a good uni? Will I be able to raise my grades?
Is a marketing degree needed
Market structures help
Can you apply to completely different courses at uni?
AS Economics Data Response - 25 mark question
Economic edecel prediction
Digital Marketing
3 Weeks to write my diss, any pointers?
Year 1 at East Anglia doing BSC BUSINESS INFORMATION SYSTEMS
Is it worth doing a film course?
How is the teaching quality and content of Msc Finance at LSE?
Choosing A levels
What course to do if I want to go into a job in PR / Advertising?
Business at university
Should I change my degree?
GCSE Sociology -AQA
Hamza's experience studying Business and Management at Bradford
marketing apprenticeship vs uni
I'm looking to apply to LSE for finance

Latest

Articles for you

Nine common mistakes you should avoid making at Ucas fairs

What jobs could you do with a business degree?

Powerful questions business students forget to ask their career advisers

The Student Room Group Privacy Notice