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All cars are designed and engineered in Britain
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Land rover hold over 50% of the premium SUV industry and jaguar are one of the fastest growing premium brands with a four-fold increase in sales in2013. By joining they get the premium image of jag with the vast market share of Land Rover and eliminate a competitor (mergers and acquisition)
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Biggest investor in research and development in manufacturing sector
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Just started construction of the £750m production facility in brazil and plans to build an overseas education in business programme (CSR) brazil is one of their top ten markets so they can cater to them and save on import costs (globalisation/ emerging markets)
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opened a factory in china last year to manufacture the Range Rover Evoke, the biggest selling model in china (1 in 5 evokes are sold to china) where they have committed to training 2,000 people in health and safety and problem solving regardless of the rising wage à in the last year china was JLR’S single biggest market selling over 100,000 models (globalisation/ location/ opps and threats/ CSR/ unemployment)
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Opened up a production facility to manufacture engines
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All cars are designed and engineered in Britain
•
Land rover hold over 50% of the premium SUV industry and jaguar are one of the fastest growing premium brands with a four-fold increase in sales in2013. By joining they get the premium image of jag with the vast market share of Land Rover and eliminate a competitor (mergers and acquisition)
•
Biggest investor in research and development in manufacturing sector
•
Just started construction of the £750m production facility in brazil and plans to build an overseas education in business programme (CSR) brazil is one of their top ten markets so they can cater to them and save on import costs (globalisation/ emerging markets)
•
opened a factory in china last year to manufacture the Range Rover Evoke, the biggest selling model in china (1 in 5 evokes are sold to china) where they have committed to training 2,000 people in health and safety and problem solving regardless of the rising wage à in the last year china was JLR’S single biggest market selling over 100,000 models (globalisation/ location/ opps and threats/ CSR/ unemployment)
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Opened up a production facility to manufacture engines
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