The spitting is because the benzene ring is substituted - by having the OC(O)CH(CH3)2 group, your hydrogens on the aromatic ring aren't all magnetically equivalent; you've got three different sets of hydrogens - ortho, meta and para to the substituted group. All of these will still come out around the same position, but will couple with each other, causing the splitting and a multiplet at ~7 corresponding to the aromatic ring.