Turn on thread page Beta

Doing my research project/dissertation on sports supplement + social networks! watch

    • Thread Starter

    Hey guys

    I'm in third year doing my research project, which is like a dissertation but less words but you have to apply it to a marketing theory.

    My title is :

    "Investigate the role of social networks in consumer information search in the sports supplement industry"

    I have to devise an interview plan with the aim to find out about how consumers use social networks to find out information about sports supplements. I know alot of people use reviews etc, but I think social networks add a more personal touch to finding out information with regards sports supplements.

    Here's what I have so far. Could anyone who purchases sports supplements and uses social networks to find out information give me any pointers to other questions to ask in interviews? Some are choice questions to give prompts, and some are open questions

    Thanks very much!

    1. How often do you purchase sports supplements?
    A) > Once a week
    B) 1 -2 weeks
    C) 2-4 weeks
    D) < Once a month
    E) Other

    1. What sports/activities do you regularly partake in?

    1. What sports supplements do you use/purchase? (multiple answers allowed)
    A) Protein Powder
    B) Creatine
    C) Pre Workout Supplement
    D) BCAA
    E) Other (please specify)

    1. What medium are you most likely to use to seek information about sports supplements?
    A) Word of Mouth
    B) Social Networks
    C) Other (please specify)

    1. What is your reason for the above answer?

    1. What is your preferred social network for sports supplement information search?
    A) Facebook
    B) Instagram
    C) Twitter
    D) Other (please specify)

    1. What factors makes your answer to the above question your more preferred choice?

    1. If you could, what would you change about your chosen social network from question 5 to provide you with more trustworthy and useful information?

    1. What are the main things you look for when seeking information about sports supplements?
    • Thread Starter

    Erm, I seem to have double posted! Apologies!
Submit reply
Turn on thread page Beta
TSR Support Team

We have a brilliant team of more than 60 Support Team members looking after discussions on The Student Room, helping to make it a fun, safe and useful place to hang out.

Updated: February 10, 2017
Do you think parents should charge rent?
Useful resources

The Student Room, Get Revising and Marked by Teachers are trading names of The Student Room Group Ltd.

Register Number: 04666380 (England and Wales), VAT No. 806 8067 22 Registered Office: International House, Queens Road, Brighton, BN1 3XE

Write a reply...
Reputation gems: You get these gems as you gain rep from other members for making good contributions and giving helpful advice.