Ah, Jack Wills. Personally I like the clothes, but hate the stigma and negativity that's attached to them. If you look on the website it calls itself a stupid "lifestyle brand" which basically means it aims at one kind of person, and it's that kind of person that people don't like, regardless of the fact that they epicly fail at appealing to the market, and also at being "upper class or distinctive". The kids who wear the annoying stuff (eg. t-shirts with "jack wills" on them, and tracksuits with "jack wills" on them) are usually 12/13 year old spoilt kids; who make up the vast majority of the "jack wills forum" on their website. The fact is, Jack Wills isn't overpriced, it's overmarketed. It costs barely more than cothing from superdry £40 shirt, £30 tshirt £60 hoodie, and yet no-one has this kind of problem with them. I don't get it personally.
Aslong as you approach Jack Willls tastefully it's not an issue, I own a coat and two pairs of jeans, I see no problem with that. It's just the kids who go in there (mostly in the sales) with the sole intention of purchasing as much blatant jack wills items as possible, that annoy people yeh? tbh I don't understand this much, do people have a problem with;
a) kids being rich
b) rich kids wearing jack wills
c) poor kids wearing jack wills to look rich
d) jack wills
anyone?