please help this question is killing me?

No matter how many time i search about this question i never get good answer.

Discuss how and why promotional activity might change at different stages of a product’s lifecycle?

can someone also explain me what product life cycle means?

thanks but it lack something?

lacks what?

it lack content and good explanation plus i have already been on this site

then what do u want???

from the mark scheme:


Page 4 Mark Scheme Syllabus Paper GCE A/AS LEVEL
–
May/June 2008 9707 01
© UCLES 2008
7 (a)
[Answers could explain the stages of a typical product lifecycle and indicate the financial implications (potential) for pursuing a particular product marketing strategy.] Attempt to comment on the specific usefulness of this concept for a financial manager (judgement): (7–8) Sound understanding and analysis of the PLC concept and illustrates the financial implications (e.g. a new product in a competitive market at the beginning of its lifecycle will require heavy investment): (5–6) Shows good understanding of the product lifecycle concept with some reference (may be very limited) to financial issues: (3–4) Shows some limited awareness of the product lifecycle concept: (1–2)
(b)
[Answers could review all or some of the stages of a product lifecycle including extension strategies and show understanding of how promotion changes, e.g. heavyweight approach at launch, informative ads in growth, brand loyalty emphasis in maturity, heavy promotion of extensions. Most candidates will probably focus on how. Explanations of why to be rewarded.] Evaluative comment – perhaps a judgemental comment on why promotional activity might need to change: (11–12) Sound analysis of how promotion might change at different stages of the product lifecycle: (8–10) Shows good knowledge of the product lifecycle and types of promotion: (3–7) Shows limited awareness of the product lifecycle and/or types of promotion:

then what do u want???

i don't do anything related to business/marketing

It's a really easy question, just go ahead and answer it.