Edexcel a level business 2019

we weren't taught about stock flotation so i just guessed and said it was when spotify sell shares on the global stock exchange to get revenue but means less control,
the marketing mix question i got wrong :frown:

so annoyed! i rote about ethno and geo centric approaches

Reply 23

OP

Well i reckon it was probably the easiest out of the three years, think I tried to write too much though, finished the first section, was running out of time so I did the 20 marker on section B first, then the 2 4’s and ran out of time on the 10 and 12.... managed to bullet point some stuff but I’m absolutely gutted think I’ve ruined my chance of getting an A*

Reply 24

OP

Original post by Shockez

And what the **** was that stock market floation question

Stock market floatation was basically- raise share capital however loss of control/ shareholder conflicts

Reply 25

i don't think it was easier than previous years tbh but i had enough time and 20 mins left to check after and me too haha hopefully the next two will be better

Reply 26

bob thebuilder1

6

Original post by marywagland123

we weren't taught about stock flotation so i just guessed and said it was when spotify sell shares on the global stock exchange to get revenue but means less control,
the marketing mix question i got wrong :frown:

so annoyed! i rote about ethno and geo centric approaches

I did pretty much the same I messed up on the definition of floation but put relevant points to what it actually is and the marketing mix I talked about e/p/g
as well but I reckon we will still get some marks for that

Reply 27

OP

Original post by marywagland123

i don't think it was easier than previous years tbh but i had enough time and 20 mins left to check after and me too haha hopefully the next two will be better

Hopefully🤞
At least there was no nastily worded questions about ethics or something like that, it could have been a worse than it was..
Think I’m going to practice lots of past papers before paper 2, to work on my timings and writing the bare minimum required to achieve the marks

Reply 28

OP

Original post by bob thebuilder1

I did pretty much the same I messed up on the definition of floation but put relevant points to what it actually is and the marketing mix I talked about e/p/g
as well but I reckon we will still get some marks for that

Epg was still very much relevant (in context), if you went into details about what elements of the marketing mix need to be changed in order to use an epg approach

Reply 29

Ham Roll

4

What did you do for supply and demand question

Reply 30

amazing haha i wrote about how the approach is important because they have different needs in different countries e.g. china have larger demand for tea than coffee so could develop chai latte using geocentric approaches

Original post by sammyvee

Epg was still very much relevant (in context), if you went into details about what elements of the marketing mix need to be changed in order to use an epg approach

Reply 31

SamRS

1

Decrease in demand

Original post by Ham Roll

What did you do for supply and demand question

Reply 32

Jay29_

1

for the last question on employee to employer relationships did you bring up Mayo?

And for the first 20 marker when talking about ethno/geo/poly did people bring up how that links to ansoffs matrix because I’m not sure whether I did that question correctly?

Reply 33

so glad we are in the same boat haha

Original post by bob thebuilder1

I did pretty much the same I messed up on the definition of floation but put relevant points to what it actually is and the marketing mix I talked about e/p/g
as well but I reckon we will still get some marks for that

Reply 34

demand decreased?

Original post by Ham Roll

What did you do for supply and demand question

Reply 35

Jay29_

1

Did everyone else not finish? For the 10 markers I literally only had time to bullet point them!

Reply 36

i brought up mayo

Original post by Jay29_

for the last question on employee to employer relationships did you bring up Mayo?

And for the first 20 marker when talking about ethno/geo/poly did people bring up how that links to ansoffs matrix because I’m not sure whether I did that question correctly?

Reply 37

mp2509

6

Yeah I bought up ansoff’s matrix because opening up in asia is market development and remaining in the existing markets is market penetration!
I also messed up the 10 marker on marketing mix, i wrote about the marketing mix indivually i wrote something like ‘luzzava’ or whatever it was called, could open stores near schools in usa because the demopraphics show it’s around 40-49 year olds who drink coffee, potential parents!
God i never waffled so much

Original post by marywagland123

i brought up mayo

Original post by Jay29_

for the last question on employee to employer relationships did you bring up Mayo?

And for the first 20 marker when talking about ethno/geo/poly did people bring up how that links to ansoffs matrix because I’m not sure whether I did that question correctly?

Reply 38