The salt side of the business is very new (this was only our third winter! But we still sold about ~£3m worth of salt)
The farm has been a family farm for hundreds of years, never doing very well. It's done everything from chickens to strawberries to hay. It turned to turf about 20 years ago. Initally my dad left school with no qualifications and went to 'do his own thing', he worked at Superdrug, was a store manager, etc. The farm was really struggling. This was around the time the internet was new and he saw an opportunity, so he came back and we became the first company worldwide to sell turf over the internet (and until very recently we were #1 on google for 'turf' - something we recently lost but should get back soon). From there the turf went from strength to strength, the farm was 1000 acres a years or so ago, which is a fairly big area.
The salt side of things only started 3 years ago, as I said. Over the years we started selling other products such as gravel, slate, sand, etc and the salt seemed a logical addition to that (you can 'bag' all of these products the same way, they are all very similar). The salt was especially appealing because its demand peaks in winter, which is typically a very quiet time for the farm.
Organising all the salt imports etc: that's the bit I don't think I could do! He networks/gets on with people very well (I think this is a skill I have to some extent, at uni/on work experience placements I get on with people very well, I guess I'm 'popular' but not in the conventional athlete/cheerleader way). He's very good at motivating people and getting people on-board to help him. He would have taken advice from people who already import salt or another product, and used that himself, although to be honest I'm not sure exactly how that happened.
As an example of a great idea he's had recently... (well, I think it's great!)
We import about 60-80,000 tonnes of salt per year, we bag it at our bagging plant (about 30 minutes from the docks) then distribute it around the UK. This year we have made a big improvement: we've bought a mobile bagging plant, basically it packs away in to a wagon and you can drive it and unpack it wherever you want. So now we can import salt in to any dock in the UK (eg Glasgow, Carlisle, etc), drive our bagging plant down there and set it up actually on the dock (networking with the doc k for permission to do this), and distribute to eg the west coast of Scotland from Glasgow. This saves massive amounts of money, as sending say 10,000 tonnes of salt from our farm to Scotland by road is very expensive.
Have I explained the idea ok? Basically we bought a mobile bagging plant (not cheap, they're several hundred thousand pounds) and by networking/being organised we have ships coming in to all different docks around the UK, saying us heaps of money on haulage.
That's the sort of idea he has, that I would never think of.
And yeah I agree they are very different to 'academic' people! I've got completely different skills to him. I think his main skills, as I mentioned above, are being motivated, determined, good at getting on with people, a good motivator, hard-working...
Wheras to do well academically (at least in my subject, physics) you basically only need a good memory