for 18markers a good 3-4 points would be nice.
Point
Explain
Evidence
Evaluation
Criticism
Link to next point
Include sociologists and theories ( Marxism, Pluralism, Neo-Philliacs & Cultural pessimists <<<< last 2 are mostly in new media questions though)
Using material from Item C and elsewhere, assess the view that the mass media
represent many groups in stereotypical ways. 18 Marks
P- Wolf(1990)- women are represented still as sex symbols through male gaze
E- Mulvey - portrayed in ways that appeal to men
E - often represented as tall, thin, clear skin, size 0
E - Wolf - women view their body as a project which needs continual improvement (beauty myth) results are often unattainable. results in devaluing of women by both males and females leading to the objectification of women by men and the media's constant portrayal allows women to accept this (cultural hegemony)
C- Criticised for being too deterministic as not all women aspire for this and not all men view women this way
L- similar to portrayal of ethnic minorities such as blacks and Asians as problematic.
then you'd continue E.E.E.L 2 OR 3 more times then conclude
Conclusion example :
portrayals are changing and are being more vast and less stereotypical e.g. of women and minority groups due to women and minorities in high places e.g. lady gaga, Barack Obama. introduction of new media has allowed theses groups to represent themselves in medias through blogs, citizen journalists. however it can be argued that representations of groups are still stereotypical or even more than ever due to the increase in concentration of media (7corps own 95% of media outlets) thus the lack of changing ownership and control of media means same ideas of the individuals who own it are being portrayed meaning It can be more stereotypical.