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Trade and International Business

Would anyone be able to help me with this question?

What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is appropriate?

I know its worldwide product division with many integrating mechanisms. But I don't understand why it would also have moderate decentralisation. The main text book I'm using says the appropriate organisational architecture would be centralisation instead so that the value creation activities can be coordinated. But my lecturer and online it says decentralisation.

Confused! :frown: :s-smilie: Anyone know which is correct and the reason?

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