It's the BDS campaign.
Mostly undertaken by the hardcore class war agenda trade unionists, anti-Israeli psc grassroots activists, jew hating "terrorists in suits", stwc, anti-zionist fringe elements of judaism, revolutionary socialists & trots, theocratic racist jew hating antisemites and all of the general useful idiot allies connected with the above.
The medium to long term aims are to delegitimize, economically isolate and ultimately destroy the jewish state of Israel.
The short term aim is seeking to socially and financially pressure companies outside of Israel not to do business.
Primarily with those companies that seek to cultivate or retain positive relationships with either: the Israeli government, Israeli military forces, Israeli businesses owned by civilian jewish Israelis, Israeli universities and international businesses with ties to any Israeli businesses owned by jews that have premises or have entered into supply chain partnerships with any commerical entities that are based within disputed territories & West Bank regions.