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Dixons Retail group (Currys Dixons PCWorld Link)

Chris_

It doesn't desereve the amount of bad press that it receives.

The industry is changing; people want cheap goods and expert service, there not often bothered about mood-painted showrooms and an army of staff.

Reply 41

AT82

There are other high street chains though that are not as expensive. I can understand things will be a bit dearer, but not £500 or 500% which some examples are.

Its not like the company is struggeling, its just the general public are realising how expensive they are and starting to avoid them.

HMV is a good example, a huge company with large overheads yet its not that expensive for most things.

Reply 42

Unregistered

jonas123

you probably got a cheapo monitor (or no monitor), cheapo motherboard, cheapo powersupply, and few extras.

£1000 for a pc is a lot, I could build a better one for half the price.

It s a Packard Bell Pc with a 15'' tft monitor and it's ace. However it was so annoying when that guy was trying to sell me a "3 year cover plan" :mad:

Reply 43

LH

15

wizard

It s a Packard Bell Pc with a 15'' tft monitor and it's ace. However it was so annoying when that guy was trying to sell me a "3 year cover plan" :mad:

A salesman took them to court for constructive dismissal aftr he was punished for not selling enough 3 year warranties - they make heineous profits on cover plans.

Reply 44

AT82

wizard

It s a Packard Bell Pc with a 15'' tft monitor and it's ace. However it was so annoying when that guy was trying to sell me a "3 year cover plan" :mad:

I built a machine using decent quality parts on a 2.8Ghz AMD processor including 17" TFT/80MB hard drive/128MB ATI 9000 Radeon, good quality keyboard/mouse for £750 a few months back for one of my mums friends. So Dixons would have made a good £100 (after overheads) profit on that, then if they did sell the useless warranty that would have been at least another £100.

Reply 45

Chris_

6

Lord Huntroyde

The industry is changing; people want cheap goods and expert service, there not often bothered about mood-painted showrooms and an army of staff.

As stated by someone earlier in this thread, they are fine for the average consumer who wants the security of buying from a large well-known retailer and who doesnt mind paying those prices. Most people still see buying over the internet as some what of a risk purchase and prefer to be able to go in and pick up the goods directly.

There are cheaper high street chains, comet is much cheaper usually, but there is obviously enough people in this section of the market to support there proce schemes.

If people want cheaper goods and want to know more about what they are buying, they should do some reading beforehand, it doesn't exactly take much effort.

Reply 46

Unregistered

Yea, I can't see how they make some customers believe that it could be useful to buy that stupid cover plan. :confused:

On the other hand, they don't have to try very hard to sell it to noobs.

Reply 47

LH

15

Chris_

As stated by someone earlier in this thread, they are fine for the average consumer who wants the security of buying from a large well-known retailer and who doesnt mind paying those prices. Most people still see buying over the internet as some what of a risk purchase and prefer to be able to go in and pick up the goods directly.

My parents and aunts/uncles are "average" consumers but they too are moving to chaper, local companies as they become disillusioned with the high street giants.

Reply 48

Chris_

6

Lord Huntroyde

They make heineous profits on cover plans.

Congratulations to whoever implemented them, he/she must be a great businessman :biggrin:

Companies like this wouldn't be able to survive if the general population actually educated themselves (or did atleast a small amount of research) before spending large amounts of money. If people don't want to do this, there is always Dixons to shop at which is fine for them.

Ill never make a large purchase from them, but I have no problem with them charging these prices for their goods..

Reply 49

AT82

This what I have found, although those that believe just because somthing is more expensive it is better deserve to be conned.

Reply 50

AT82

I give the group another 10 years, if they don't change their attitude, (i.e cheaper prices, cheaper warranty, less pushy salemen) they will be in serious trouble.

I predicted a student site would run into a trouble 2 years ago, a year later its main backer pulled out and now the site barely exists.
I also found places like Richer Sounds offer top notch support when things go wrong, they let you return stuff very easily, and there warrantly cost £10 for 3 years.

I also hate the dixionisation of HIFI.

Reply 51

Bhaal85

9

Chris_

As stated by someone earlier in this thread, they are fine for the average consumer who wants the security of buying from a large well-known retailer and who doesnt mind paying those prices. Most people still see buying over the internet as some what of a risk purchase and prefer to be able to go in and pick up the goods directly.

There are cheaper high street chains, comet is much cheaper usually, but there is obviously enough people in this section of the market to support there proce schemes.

If people want cheaper goods and want to know more about what they are buying, they should do some reading beforehand, it doesn't exactly take much effort.

Yeah, I said that. :cool:

Reply 52

lgs98jonee

2

and linda barker does the adverts :frown:

Reply 53

mobbdeeprob

Is it just my vivid imagination, or didn't there used to be a store called '@ Jakarta', which was part of the Dixons group?

Reply 54

AT82

mobbdeeprob

Is it just my vivid imagination, or didn't there used to be a store called '@ Jakarta', which was part of the Dixons group?

No it seems you're right

http://www.theregister.co.uk/2000/08/14/dixons_couples_with_gameplay/

Reply 55

lidybetf

well i hate them at the mo, cos for my 18th my aunt bought me a £30 cd player, which was very nice as mine doesnt work, but the reason i havent bought one is i want to look around and get seperate speakers, cd etc. I decided to take the cd player back for a credit note or exchange for kettle, toaster, smoothie maker or something else for kitchen etc at uni, and they wouldnt and were really rude at the same time, grrrrrrrrr :mad:

Reply 56

Adhsur

15

They're insanely expensive but they are good for looking at the things you want - then you can just note down the item number or whatever and plug it into a good shop online. Then at least you know what you'll be getting.

Reply 57

who_me

3

I used to work at a Dixons store - I managed the photography department. Personally, I do think there are a lot of Dixons employees out there who know very little about what they are selling, but where I worked, we were very knowledgeable. For example - Our PC specialist was an ex-programmer who knew A LOT about computers, and he was so enthusiastic he would've been happy to tell you the chipsets on every model we sold....

Although I do not agree with some of the DSG marketing strategies and pricing, I don't think they try to rip people off, they work exactly like any other high street shop - to make profit by offering high standards of customer service that cannot be found elsewhere.

Reply 58

Bhaal85

9

Actually the profit margins on PCs sold isn't that great, far less than that daft estimate by AT. The coverplan is what makes the money, 33% profit margin, but I really find their cover great, sorry, I took it out on my PDA which I bought for £329 and made a claim and got £600 odd vouchers which I used to buy a 'price matched' digital camera at £300.

Reply 59

LH

15

Bhaal85

Actually the profit margins on PCs sold isn't that great, far less than that daft estimate by AT. The coverplan is what makes the money, 33% profit margin, but I really find their cover great, sorry, I took it out on my PDA which I bought for £329 and made a claim and got £600 odd vouchers which I used to buy a 'price matched' digital camera at £300.

The warranties are ridiculous - a complete waste of money.

Stores like these are no longer needed on the highstreet.

Dixons Retail group (Currys Dixons PCWorld Link)

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