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Business Studies Question Help

ANY HELP - thank you!!

"some commentators think it's virtually impossible to succeed when trying to turn a niche-marketing into a mass-marketing product. To what extent would you agree with that view?" (20 marks)

Reply 1

Ana35uk

ok, stop spamming now.

Reply 2

LGBTvoice

Original post by rebeccael28

I'd go down the route of Porter's Generic Strategies. I'd look at how a business can work with a cost leadership/differentiation leadership product, and then how it can adopt a cost focus/differentiation focus strategy. Then a nice balanced conclusion. It's hard because the question hasn't given you a particular type of business to apply knowledge to so I would just say in your conclusion that the strategy depends on the type of business.

DM me for any business help whenever :P