BTEC- Business Level 3 Revision help for finals

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Follow a concise structure, make sure you keep this structure throughout your work as it's easy to get carried away with little things such as not spacing at your paragraphs.

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The structure I used was as follows for subtitles: Title [Activity 1], Introduction, Marketing Aims and Objectives, Research, Size, Structure and trends of the market, Competition, Evaluation of reliability and validity of the information, Justification [SWOT], Justification [PESTLE], Title [Activity 2], Introduction, Marketing Mix, Product, Price, Place, Promotion, Marketing message, selection of media, campaign budget, timescale, conclusion.

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Remember to aim for at LEAST 4 SMART marketing objectives and explain each, explaining how you plan on achieving these marketing objectives.

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Constantly refer back to the case study throughout your work. Make relevant links, don't just throw in random facts and statistics, use them to your advantage. Use them to explain your points, your conclusions, back up any data, etc. The examiners want to see that you have good understanding of the market not that you can copy and paste facts that you both have already.

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Strengths and weaknesses are important. Assess these in key areas such as evaluation of reliability of information. This shows the examiners that you are factoring in different circumstances.

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SWOT & PESTLE - Ensure everything your analysing here is linked back to the case study. Do not go off on a tangent. This, along with PESTLE, is an analysis of the business and the environment/economy. Point out why this would or wouldn't affect the business

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Make sure to start activity 2 on a new page

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For the Marketing Mix, always aim to do the extended marketing mix where possible [all 7 P's]. If some P's are not relevant, then this must be explained.

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Timescale - do not leave too much of your budget left at the end. Utilise the amount given in a smart way as it's been given for a reason. Consider factors such as if the business is considering going national, if they're expanding their supply to meet demand, if they're diversifying, etc. This would all incur more costs and so more reasons to use more of your budget.

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Revise how to structure your essays. The structure for unit 3 essays are slightly different to what a typical a-level student would expect. Make sure you look over them properly

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Split up the formulas into different sections to help you remember them better. Anything to do with the business directly should be in one pile and anything that isn't to do with the business directly should be in another pile. Also known as personal and business finance.

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Don't stress about not remembering all the formulas. Most of the time, the question will prompt you about the type of formula to use or how to apply it. But don't rely on this.

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Take your time to read the case studies provided. You will receive one or more questions where they will ask you to advise someone on if they should choose option A or option B. Make sure you link the information from the case study throughout your answer.

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Revise your strengths and weaknesses!!!! This is where a lot of students miss out marks from. Everyone focuses on remembering the formulas, which fair enough as there's quite a lot, but they miss out on marks on the essay questions as they can't evaluate strengths and weaknesses of different types of finances. Look over this in detail.

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Look through examiner reports - examiner reports clearly state what students missed marks on the most recent paper. This is especially helpful as the examiners state what it is they're looking for from students in their answers. You can use this to practice your essay structuring.

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And lastly, obviously, bring a calculator!!