1.
In China, a vast consumer base of 1.4bn people presents significant growth opportunities. There is also a rise in the middle classes, where consumers have a much higher disposable income in both countries meaning there is high demand as consumers have a higher proportion of their income to spend.
2.
Mention Ansoffs Matrix and how this is a form of market penetration.
3.
However- Lego is a toy and closely associated with children. Expanding into China and Malaysia, with an ageing population and a one child policy scheme in China, there may be low demand for lego toys and as a result may prove to be ineffective. There are also market research needed to be done, which can be costly and time consuming for Lego.
Last reply 2 days ago
went from 3s to 9s with (literally) night before revision - ask me anything59
Last reply 2 days ago
went from 3s to 9s with (literally) night before revision - ask me anything59