•
What are the 4Ps (or how many other Ps they decide to define the mix as nowadays)?
•
What do they represent?
•
In what ways should they not work?
•
When would you use the 4Ps?
•
What are the 4Ps (or how many other Ps they decide to define the mix as nowadays)?
•
What do they represent?
•
In what ways should they not work?
•
When would you use the 4Ps?
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