Eco 25 marker help

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loazing21
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In July 2016 Apple's share of the UK market for smartphones was 38%.Evaluate whether such a high market share for one company is in the consumer interest. Use appropriate diagrammatic analysis in your answer.
Any help on what to write pls.
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Chakram
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Report 2 years ago
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(Original post by loazing21)
In July 2016 Apple's share of the UK market for smartphones was 38%.Evaluate whether such a high market share for one company is in the consumer interest. Use appropriate diagrammatic analysis in your answer.
Any help on what to write pls.
Hi,

To start off apple would be classed as a monopoly due to CMA definition of having more than 25% market share, bearing this is mind:

Downsides for consumers:
-Apple has such a big market share it can become x-inefficient and this increase in costs is passed to consumers
-Apple aims to maximise profits, and can make supernormal profit in the long run so continue to keep prices high

Positives for consumer:
-Apple having such a large market share, means that they can make more profit which can be reinvested and make products better with more features
-Apple in a bid to want to keep market share and not lose some to other firms like huawei might drop prices

Hope this helps
Last edited by Chakram; 2 years ago
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