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thematic analysis vs. content analysis

HELP! I've been desperately trying to figure out the difference between thematic analysis and content analysis because the AQA mark schemes are no help whatsoever. please can someone explain it in mark scheme terms lol
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Original post by Elsieviolet
HELP! I've been desperately trying to figure out the difference between thematic analysis and content analysis because the AQA mark schemes are no help whatsoever. please can someone explain it in mark scheme terms lol


Content analysis is when you code the data into meaningful units and count how many times they occur in the communication (producing qualitative data) whereas thematic analysis is when your write down the recurrent themes/ ideas that keep appearing (producing qualitative data) I think.

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