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Doritos to launch "lady friendly crisps"

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Reply 20

EmilySarah00

Original post by Dez

Nobody bats an eyelid about Pepsi Max. I don't really see what's so different here. :erm:

But surely Pepsi Max wasn't marketed as something 'for women'? :lol:

Reply 21

Dez

Original post by EmilySarah00

But surely Pepsi Max wasn't marketed as something 'for women'? :lol:

No it's marketed as something for men. Diet Pepsi is predominantly bought by women.

Reply 22

EmilySarah00

Original post by Dez

No it's marketed as something for men. Diet Pepsi is predominantly bought by women.

Hm... I'm more than likely too young to remember the Pepsi advertising campaigns. That being said they definitely weren't recent, which is probably why this one is kicking up more of a fuss, since in this decade there's been a lot of push on gender equality. For someone to then come out and say women need daintier crisps seems a bit daft.

Reply 23

Clearing and Applications Advisor

Original post by Dez

No it's marketed as something for men. Diet Pepsi is predominantly bought by women.

Don't expect that to continue for long though.....https://www.asa.org.uk/news/new-rule-to-ban-harmful-gender-stereotypes-next-year.html

Reply 24

BlindingLight

If it was 'man friendly' there would be a sh1t storm.

I'm done.

Reply 25

Dez

Original post by EmilySarah00

Fair point, but there are plenty of other examples of gendered products out there: toys, cosmetics and so on. There might not be quite so many when it comes to food there's still quite a few, especially in the snack aisles. Walkers Max and McCoy's sit on the same shelf as Doritos planned new product would.

Original post by EmilySarah00

For someone to then come out and say women need daintier crisps seems a bit daft.

Just as a point of clarity, what was said in the interview is that women are more likely to buy "dainty" crisps, according to their research. Not that they need them.

Original post by PQ

Don't expect that to continue for long though.....https://www.asa.org.uk/news/new-rule-to-ban-harmful-gender-stereotypes-next-year.html

Advertisement is not the only form of marketing. Far from it really. This ruling won't make as big of a difference as you might expect, though it's still a step in the right direction, I think.

Reply 26

Angry Bird

prolly gonna contain some estrogen

Reply 27

04MR17

Volunteer Section Leader

Since when were crisps gendered? :rant:

Reply 28

choleCcarknif3r

Patronising and annoying

Reply 29

username1539513

Brilliant marketing/ advertising technique, grab everyone's attention with a sensitive social issue (maybe even make people angry) and you have more attention on your product.

Reply 30

brendarob

Doritos are horrible anyway I wanna get rid of the things. Everywhere I go someone's eating a packet and they ****in stink!!!!

Reply 31

Tiger Rag

Original post by RivalPlayer

I don't see what all the fuss is about. As usual, the perpetually offended can't help themselves.

Indeed. I do find it quite funny tbh,

Reply 32

CoolCavy

Volunteer Team

@Danny Dorito is already a lady crisp

Reply 33

04MR17

Volunteer Section Leader

Original post by CoolCavy

@Danny Dorito is already a lady crisp

PRSOM

Reply 34

Waterlemons

It’s not April fools yet though.....bye

Reply 35

username3585844

Eat your Doritos properly ladies.

Reply 36

Danny Dorito

I AM OFFENDED BY THIS ON SO MANY DIFFERENT LEVELS!

This lady does not need a crisp that makes less of a crunch and I have no shame in licking my fingers!