Item A states that ‘businesses compete with each other to attract customers which relate to marketisation policies and how schools are now being run like a business. Due to education policies from the 1980s schools were encouraged to compete against each other. For instance, the new right marketisation policies created an education market where schools are now forced to respond to the needs of teachers, parents and pupils like a private business instead of having the state control the education system. Marketisation in education includes league tables, funding formulas, cream-skimming and silt shifting. For example, schools having exam league tables ensures schools that achieve good results would be in more demand from parents who'd be attracted to that school if they have a good league table ranking. This shows that marketisation policies had led to schools being run like a business as the more the business has an attractive image the more people would want to buy from it and thats exactly what exam league tables do as the more the more attractive high grades the school has the more likely a parent would sign there child to go there