Unit 2 Developing A Marketing Campaign

Hi i do level 3 btec business and i am sitting my Unit 2 Developing A Marketing Campaign on wednesday, i have no idea what to write for my research or anything, what is pestle what is swot? we haven’t learnt it!! i don’t know what to include in market strategy or external influences or how to write this exam!!! please may someone try to help me i’m so anxious and worried about sitting this!!! It’s on Esports, a esports team

Reply 1

brainzistheword

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Original post by Shannonturner123

Hi, so both SWOT and PESTLE are analysis techniques. Do you know what each one stands for?

There's a couple of handy websites on both techniques here, which may help:
https://getlucidity.com/strategy-resources/ultimate-guide-to-pestle/
https://www.mindtools.com/pages/article/newTMC_05.htm

I'm more familiar with SWOT than I am PESTLE, but if you're still struggling once you've had a look at the links I'll try and help further :smile: