BTEC Business Pearsons Unit 2 - Developing a Marketing Campaign

11th and 12th of January, I believe - unless this is changed

Original post by Hasbo2005

Hello everyone,

I was wondering if anyone knows when the unit 2 exam will be in January? Like what date? thank you.

Reply 2

_michaelscofield

hi guys.
im in year 13 and im taking unit 6 and unit 7 exams. alongside the unit 2 and 3 exams that im retaking as i never did well on them.
im mostly going to prioritize the unit 2 and 3 and genuinely need some guidance.
i dont know where to find a reliable structure that i can memorise to use for the exams.
im also not exactly sure about what the notes are for and how to make them
id appreciate ant help/

Reply 3

Original post by _michaelscofield

hi guys.
im in year 13 and im taking unit 6 and unit 7 exams. alongside the unit 2 and 3 exams that im retaking as i never did well on them.
im mostly going to prioritize the unit 2 and 3 and genuinely need some guidance.
i dont know where to find a reliable structure that i can memorise to use for the exams.
im also not exactly sure about what the notes are for and how to make them
id appreciate ant help/

Unit 2
For the content of the notes, structure and inclusions are useful, along with research on the factors mentioned at the start of the paper.
I've found it best to follow the structure provided within the mark scheme (also useful for inclusive content).
Activity 1:
- Aims and Objectives
- Research and Analysis
- Justification
Activity 2:
- Mix, Message and Media
- Budget
- Timescale
Plus presentation and structure for both.

(edited 11 months ago)

Reply 4

231Joeee

btw since the case study gets released a day before are there any groups who do an example using it

Reply 5

If you find a group add me Instagram _a.h.22_ otherwise we can work together

Original post by 231Joeee

btw since the case study gets released a day before are there any groups who do an example using it

Reply 6

If anyone wants to work together after the part A. Or whoever already has done part A let me know. Instagram- _a.h.22_

Reply 7

Part A is not being released until tomorrow. After speaking with my teacher during class today, I have come to the conclusion that:
- We cannot take the annotations or notes home to continue overnight, like last time;
- Many people were caught out using the same format, so they have forbidden people from sharing information and going through the Part A.

Reply 8

No I mean like we can talk about the part A we don’t need to send any type of format or anything. We can do just general talks like what info is useful.

Original post by ItsMe9798

Part A is not being released until tomorrow. After speaking with my teacher during class today, I have come to the conclusion that:
- We cannot take the annotations or notes home to continue overnight, like last time;
- Many people were caught out using the same format, so they have forbidden people from sharing information and going through the Part A.

Reply 9

I was simply stating that it will be different for those retaking it, since it was much more lenient last year.

Original post by AnisaHingora15

No I mean like we can talk about the part A we don’t need to send any type of format or anything. We can do just general talks like what info is useful.

Reply 10

SofficialS

Original post by Hasbo2005

hi guys im your guardian angel

Market research (Market Size, Share, Structure)
Market Size
- As of (year), the market is expected to grow by around (statistics) according to (who ever made the statistics)
- The information is reliable due to (why). It is also valid as it is recent (why).
- An estimated £?? is expected to be spent on (market name or product they make) by (year)
- How much does the business generate?
- Compare size of market with another business
Market Share
- Tell us the market share and how its set up
- How much of the market does the leading competitor have?
- There most recent total sales compared to leader
Market structure
- What is this business and market structure (perfect competition, monopolistic competition, oligopoly, monopoly) Perfect competition occurs when all businesses sell the same goods, market share has no bearing on prices, businesses can enter and depart the market with no restrictions, consumers have complete or perfect information, and businesses are unable to set prices.
- How they differ from competition
- Target market
Competitors
Trends
- How people would react to the company and product
- Where is there target market
- What media or promotion method there target market uses most
- Primary research undertaken by (who) suggests that their main demographic of customers is aged ??-??, with a few of these being influencers in the UK. generating more revenue and meeting the objectives set by the owners as a result, building a positive relationship between brand and consumer while also generating more sales and increasing the awareness of the brand.
Reliability and validity of data
Secondary source
- The secondary research in this case study is mostly reliable, with sources including market analyst (name of analyst), as well as (whoever else has made data), with all sources specialising in market analysis.
Research Report (Primary source)
- research is not particularly valid as the sample size is far too small, and data was also only collected on one day, with respondents only including a small age range, this being ??-?? (age), and no respondents including people who don’t need to be there (reasoning). which would have benefitted(company)and helped them with their promotional campaign, while also potentially allowing them to introduce a new range of products.

Justification
P.E.S.T.L.E.
Political
- Brexit
- Elections (how it will make choices of the (company) harder to make)
- war, Russian how that may stop some stuff depends on company
- covid and restrictions it created and people losing jobs and less disposable income.
Economic
- inflation rate
- interests’ rate
- disposable income
social
- Target market who are consumer is age gender and demographics stuff
- Health consciousness
Technological
- Online business
- Social media benefits
- Or innovations such as electric cars and all
Legal
- Employment laws (minimum wage)
- Health safety regulation (hygiene)
- Equal right swithin work place
Environmental
- Climate change
- Cop26 (country leaders come together make decision on environmental stuff so can change way businesses run)
- Recycling
Intro

Marketing mix
7ps
- Product (what the product is and ingredients quality and features) what does the company have to do with the start up with this create small amount of poplar flavours as budget. Link to objective such as the branding of the product which is more recognisable
- Price (talk about the prices and sizes of the product, discounts, Link to Loyalty scheme of some sort of discount from objective)
- People (We talk about people who are working within the company such as uniform, Hygiene, )
- Process (Where and how they buy it e.g., online, in store)
- Promotion (How we Promote or advertise and why do we advertise in that specific way. If it’s about giving out samples we can say that the customers recognise the brand through the incentives creating a positive image)
- Physical evidence
- Place-

Reply 11

SofficialS

Writing frame for developing a marketing campaign
Intro:
I am preparing a rationale for marketing campaign for the owner of (name of company), what they do. This rational will include:
- marketing aims and objectives,
- analysis of research data on the market and competition
- a justification for my rationale

Based on my rational, I will develop a budgeting plan with timescale for the marketing campaign. The option I have chosen for (name of company) is or the rational is … is ….
Marketing aims and objectives
My first marketing objective (company) using SMART target is,
My second marketing objective is
My third marketing objective is

Market research
Market size, share, structure

The size of the market
The size of the market is ….

The structure of the market
The structure of the market is ….

The share of the market
The share of the market is ….

Competitors

Reliability and validity of the data
The Secondary Research is valid as it comes from a marketing company called (….). it is also reliable because it is reduced recently. As it is produced by a reliable source the research and is un-biased. The primary data is not valid because the sample size is to small (give evidence), it is also biased because it is done by company.

Justification of the rationale
A strength of the company is because …. (link to aims and objectives) x3
A weakness of the company is because …. (link to aims and objectives) x3
A opper of the company is because …. (link to aims and objectives) x3
A threat of the company is because …. (link to aims and objectives) x3

PESTLE
A political factor can be …. (link to company)
An economic factor can be …. (link to company)
A social factor can be …. (link to company)
A technological factor can be …. (link to company)
A legal factor can be …. (link to company)
An environmental factor can be …. (link to company)

Product life cycle
…….

Activity 2
Marketing Mix
Price …
Product …
Place …
Promotion …
People (employees) …
Physical evidence …
Process …

Marketing message
The marketing message is(environmentally friendly…)

Budget
Promotional method Calculation Cost
Billboard £500 x 3 Months = £1500 £1500
Total £1500

This leaves £200 for a contingency plan, as prices might rise due to inflation.

Gannt Chart
Activity Week 1 Week 2 Week 3
Design poster xx
Go to printing xx
Post through letter boxes xx

Reply 12