The thing with BT, is that it has a large cash pile, unlike Setanta and ESPN. They do seem to be around for the long haul and it does help that they have got 18 top picks, the same as Sky Sports. I ordered my BT Sport pack on Saturday, and I did not realise that they also have the rights for the Italian, German, French and Brazilian leagues as well. It seems a good deal, getting BT Sport 1 & 2 plus ESPN for £12 a month, and the competition will do some good.
Basically, BT Sport have the Saturday Lunchtime Kickoffs and Sky have the Tea-Time Saturday matches, Super Sunday and MNF too.