I have this too. I think it's just in the genes tbh, carmex, vaseline, exfoliating now again are only temporary fixes and thats on a good day.
I've accepted it. If I'm going out though I'll exfoliate hard enough for the dead skin to come off and then really quickly I'll apply blistex or carmex, that should last me for couple hours to a day, provided I moistures with carmex/blistex throughout the day