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Business AQA A Level 16 marker

What would be a counter arguement to this question "to what extent is the use of multi channel distribution essential for all businesses to make higher profits (16 marks)"
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Reply 1

kiranthandi166

Original post by Jack.Holmes1

What would be a counter arguement to this question "to what extent is the use of multi channel distribution essential for all businesses to make higher profits (16 marks)"
Thanks

Consider the costs, amazon who are almost entirely online may not be able to A afford the rent of stores on the high street and B would it increase their sales? would the increased revenue offset the costs enough to justify the effort of opening up a new channel of distribution