I thought that it would be negligent of me not to get involved in this brawl so I'd like to put forward some defences for some brands whose names have been sullied by those who don't know what they're talking about:
Dolce & Gabanna: if you call this "chavvy" then you don't have a clue about fashion I'm afraid. This fashion house is one of the most important and highly recognised in the world, over twenty years it has grown and grown and has produced iconic pieces of classic tailoring and a solid range of wearable casual wear. Some items in the less exclusive D&G range are often more simple and cheaper, these items are mostly designed by junior designers within the company and so shouldn't be compared on the same par to the entire Dolce & Gabanna range.
Paul Smith: Once again I have no idea why this is being called common!? Shirts begin at around £80 , beautiful wool suits and overcoats from £350. Paul Smith is more a British institution than a fashion label, he's been inredibly important to the growth of smaller modern British designers and to the country's claim as a whole to be an important fashion-nation. The PS house stripes must surely be as recognisable now as the original Ralph Lauren polo player logo. However, as most other large designers out there, Paul Smith does offer a range of clothes that vary in price and thus exclusivity so as we encountered with Dolce & Gabanna, it would be naive to compare the entire Paul Smith range on the same par.