So I've always wondered this but I study AQA economics and business and my teachers have always gone on about making sure that when writing the big mark essays to add a 'wow' factor tohelp achieve the highest marks. However, given that examiners go through hundred of papers how would this work?
For example, if an examiner was marking their first paper and the essay they read gave them something unique, they would likely give the student a higher level/mark for that question. However, by the end of their stack of papers when they've read and marked hundred of papers reading similar answers, wouldn't the latter end of students be disadvantaged as the examiner is unlikely to be as 'wow-ed' compared to when they first started reading?
My teacher also said that if you asked for papers to be remarked, they're unlikely to review the answers where you achieved the highest level (but not full marks ie 21/25) which also links to the above problem as she also mentioned that adding a 'wow' sentence would've helped you move higher in a level (ie 24/25)