Choosing the course to study

Hi, i would like to get a clear picture on what course should I apply for since I have done my bachelor honours in fashion marketing and merchandising from Pakistan but I switched my career and now am working as a performance marketing analyst. hence i was considering business analytics for my postgraduate studies. is it the right choice or not?

Hey @zainaabmushtaq, how are you?

Wow fashion marketing and merchandising sounds like it was such an exciting course! It sounds like a postgraduate degree in business analytics could likely align well with your current role

I'd say to research the content and structure of the business analytics courses you're thinking about, make sure it covers topics you're interested in, and check if there's any opportunities for hands on projects and real world application. You could also look into the career service at the uni and whether they could help you find job placements or internships.

If you're unsure you could speak to mentors/career advisors who can help, and also attend some postgraduate open days so you can chat to current students and academics about their experiences on the course.

Good luck with your decision!

Becky