Keeping people on facebook that you don't like

Long story short, I try to keep my facebook as compact as possible, but I am in a bit of dilemma.

I have a fair amount of people, who I just don't like. Their attitude towards me seems to be quite negative in the sense, that whenever I send them a facebook message, or left a comment on their status updates, they would ignore me, irrespective on if I had asked a question or not.

Line of work means that I need to keep to these people on for the sake of marketing, especially if they are popular. But yeah...get the impression that they don't think much of me.

The question is though, should I bother? Or should I just remove them?

Well, if you are "using" them for marketing, maybe it's understandable that they don't think much of you?

I know a few people like that, too (keeping me as a friend just for marketing), and I ignore them for the most part, too.

id just keep them, you can unsubscribe from their posts though so you still have them as a friend but dont need to see any of the crap they post. and id stop making the effort if they arent reciprocating. focus on people who matter