Just seems like a marketing ploy if you ask me like a lot of these diet plans and things you can buy, the main thing you need to remember is calories = weight, the more calories in your food the more weight you'll put on, best thing to do is change your meals, find out where and when your eating the most and just cut down as soon youll get more and then the inevitable stroke/heart attack will happen God Forbid, also try walking more, or if you cant be bothered going gym, buy some home weights or something. Good luck